Founded in Southeast Asia
The Lecka story began in the fall of 2019 when our German founder, Markus—a successful trail runner himself—moved to the highlands of Vietnam to train for his ultra marathons.
It quickly became clear to him that the extremely fresh and natural ingredients from the local area could be harnessed for endurance sports nutrition.
After two years of testing and development alongside the local running community, the first Lecka products hit the market in 2022.
The concept:
Natural and, above all, delicious sports nutrition, sustainable supply chains in Southeast Asia, and top-notch quality.
World's First Farm to Nutrition
From the beginning, our vision was clear: to create natural, delicious sports nutrition with a transparent, local, and direct supply chain in Southeast Asia. Our products are crafted where the ingredients are harvested—ensuring top quality, exceptional taste, and fair conditions for everyone involved.
Initially, we operated our own factory in northern Vietnam; today, we work with dedicated partners in central and southern Vietnam. This close-knit collaboration means that ingredients like the bananas and passion fruits in our energy gels go from farm to finished product in less than 18 hours.
It’s our commitment to sustainability, freshness, and authenticity, allowing people worldwide to savor the true flavors of Vietnam. Who else can offer that?
Powering Adventures, Naturally
Nature fuels our performance, offering essential nutrients for every adventure.
Our mission is to bring joy and energy to your exercise, with products that support you through tough challenges—no more upset stomachs or digestive troubles.
Our goal is simple: create delicious, functional nutrition that everyone can enjoy, so you can focus on pushing your limits and savoring the journey.
Growing the Community
We were founded out of the trail running community. We love being part it. See some of the impressions below.
Follow Our Journey
Join our founder Markus and the Lecka community as they take you on a journey of building an endurance nutrition brand from Vietnam to the global stage.
Explore the authentic, behind-the-scenes stories of the Lecka universe—covering everything from product development and brand building to market expansions and team management. It’s a blend of fun, challenges, and real-life experiences.
Each week, we’ll deliver small, informative bites that both entertain and educate. Ready to dive in? Let’s go!
News
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5 Research-Backed Reasons Why a Natural Energy Gel is Better Than One with Processed Sugars
Natural energy gels provide sustained energy, reduce gastrointestinal discomfort, and support hydration more effectively than processed sugar gels. Research highlights their nutrient-rich profiles and cleaner ingredients, making them a smarter choice for endurance athletes. Fuel smarter and recover better with nature-backed performance nutrition.
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No Easy Answers in Sustainable Packaging
We invite our two AI experts, Tom and Ann, who were 'fed' with the latest research on 'eco-friendly packaging'. -
Changing our Packaging Material
We are changing our packaging material at Lecka Nutrition from paper-compostable / bio-based to recyclable / fossil-fuel-based plastic. Why?1. Paper-based materials do not offer the same product quality for our core customer base of outdoor sports athletes. Sweat, rain, etc...
