• Lecka Nutrition, renowned for its exceptional range of endurance nutrition products, has set its sights on new horizons with a soft launch in India and Thailand. This move marks a significant milestone for the brand as it extends its footprint beyond Southeast Asia, catering to the ever-growing demand for high-quality sports nutrition across borders. Leveraging […]

  • We are happy to announce our new partnership with the One More K podcast, hosted by Lecka founder Markus Gnirck and trail and endurance running veteran Ned Phillips. Every week Markus and Ned share news, insights and chatter from the world of endurance sports. It covers global events, but has a slight focus on Asia. […]

  • What items should you bring on an endurance trail run? When embarking on an endurance trail run, it’s crucial to be well-prepared with the right gear and supplies. As a product expert in the field, we recommend bringing the following essential items:   Hydration: Stay hydrated throughout the run Hydration is key to a successful […]

  • Which Countries in Southeast Asia Have the Most Runners? Running has become increasingly popular in Southeast Asia, with several countries in the region experiencing a surge in the number of runners. Among these countries, Singapore, Thailand, and Malaysia stand out as the frontrunners in terms of the running community. In Singapore, running has become a […]

  • Wow – 2022, what a year! We look back on the last 12 months and it is hard to summarise all the highlights (and lowlights). So much has happened and we are extremely grateful for all the great experiences we had with our customers and partners. At the beginning of 2022, we were just a […]

  • Singapore, 27 July 2022 The Vietnam based healthy snack brand Lecka has successfully launched in Singapore to support Singaporeans who want to live a healthy and eco-friendly life. Lecka expands to Singapore starting with its range of natural energy bars that are packaged in biodegradable and compostable material. In collaboration with its distributor Smart Snacks, […]

  • COVID-19 has changed the way we work fundamentally. Now working from home is the new normal. Commuting to the office is necessary only a few days a week – if at all. Virtual work is dominant and in person meetings rather unusual. However, it does not mean that a busy and active lifestyle is changing […]

  • Developing a product. Probably the most amazing and fun part to starting a product-led company. Probably also one of the most challenging parts to building a company. A lot can go right, but also very wrong. Here is what I learned when developing the Lecka Natural Energy Bar in 2020 in Vietnam. A journey of […]